The digital transformation and "New Work" pose fundamental new challenges for the organization of companies and their people. Digitization is no longer just a tool, but should be understood as a co-worker. Evidence-based and sustainable HR management is essential to successfully meet these challenges. Based on the St. Gallen personnel management approach, this certificate course provides you with the most important knowledge and skills to successfully shape the future-oriented transformation of your company. The scientific and practical expertise of our speakers in the areas of people and innovation management as well as digital transformation enables you to ensure the long-term success of your company. Together with other experienced managers, you will learn to analyze the context of your company in four practice-oriented modules, to apply the latest research findings in a targeted manner and to successfully implement solution strategies The CAS HSG Strategic Personnel Management takes place once a year between February and June. It comprises 13 course days and is divided into four modules that build on each other. According to the motto: "Switzerland from its most beautiful side", the seminar will take place at various locations in Switzerland: in Appenzell, Zurich, Lucerne and St.Gallen. All modules consist of face-to-face classes lasting several days and are supplemented by accompanied self-study. In order to receive the "CAS HSG Strategic Personnel Management" certificate, all four modules must be completed in face-to-face classes and an "HR Leadership Fieldbook" submitted. This consists of the four learning diaries that are written by the participants for each module. 13 (+2) ECTS credit points are awarded.
| Start | 18th February 2027 |
| End | 26th June 2027 |
| Duration, total | 13 Days in 4 modules |
| Modules | Module 1 – Positive leadership: 18th - 20th February 2027, Appenzell Module 2 – Strategic positioning : 08th - 10th April 2027, Zurich Module 3 – People Analytics and AI: 19th - 22nd May 2027, Luzern Module 4 – Rethink leadership: 24th - 26th June 2027, St. Gallen |
| Timetable | The first day of each seminar for Modules 1 through 4 begins at 9:00 a.m. and ends at 5:30 p.m.; the following days begin at 8:15 a.m. and end at 5:30 p.m. The seminar ends on the last day of the module (Saturday) at 4:00 p.m. We ask that you reserve these dates, as it is not possible to make up individual modules or days. A block of rooms has been pre-reserved at the seminar locations. Details regarding the seminar schedule will be provided with your registration confirmation. |
| Graduation | Certificate of Advanced Studies (CAS) with 13 (+2) ECTS-Credits (2 additional ECTS-Credits can be accomplished; please contact the seminar organizers for more information). |
| Execution | The course will be conducted in German (knowledge of English is recommended, as some seminar materials are in English). Photos will be taken during the events and used for publication on LinkedIn, in brochures, and on the organizer’s website. |
| Structure | The CAS HSG Strategic Human Resource Management program takes place once a year between February and June. It consists of 13 course days and is divided into four modules that build on one another. Under the motto “Switzerland at its Best,” the seminar is held at various locations throughout Switzerland: in Appenzell, Zurich, Lucerne, and St. Gallen. All modules consist of three- or four-day in-person classes and are supplemented by guided self-study. To earn the “CAS HSG Strategic Human Resource Management” certificate, participants must complete all four modules in person and submit an “HR Leadership Fieldbook.” This fieldbook is composed of the four learning journals written by participants for each module. A total of 13 (+2) ECTS credits are awarded. Two additional ECTS credits (for a total of 15 ECTS) can be earned; for further information, please contact the seminar coordinator, Ms. Beate Schönsee: beate.schoensee@unisg.ch. |
| Fees | CHF 15,500 (subject to change) and includes seminar materials, refreshments during breaks and lunch, and one exclusive team networking event per module. Travel, lodging, and meal expenses, as well as other costs, are not included in the seminar fee. Discounts: FAA-HSG alumni receive a 10% discount on the course fee. Employees of organizations that are members of the FAA-HSG Support Association receive a 15% discount on the course fee. These discounts cannot be combined. |
| Registration deadline | up to one week before the seminar begins, as long as space is available |
| Number of participants | A maximum of 24 people per session; registrations will be accepted on a first-come, first-served basis. |
Application Requirements | Participants typically hold a degree (from a university, university of applied sciences, or teacher training college) plus five years of professional experience relevant to their field of study. Individuals with a tertiary-level degree (HF) and several years of professional experience may be admitted on the basis of their application. To qualify, they must provide evidence of other equivalent educational qualifications combined with corresponding practical experience. The FAA-HSG program administration reviews the applications received and decides on admission. |
Target audience | The CAS HSG in Strategic Human Resource Management is designed for experienced executives and HR managers in SMEs and large companies in the DACH region and Liechtenstein who view human resources as a strategic lever for sustainable business success and wish to develop it in a targeted manner. The program is designed for decision-makers at the executive, division, or department level, as well as highly experienced HR business partners from the private sector, the public sector, and nonprofit organizations. |
| Goals | In the CAS HSG Strategic Human Resource Management program, you’ll learn how to position HR strategically, effectively, and practically as an active driver of transformation and organizational development—and create sustainable value for your organization.
Here’s what you can expect in the four modules: – The latest insights from HR research, people analytics, AI, and organizational development – Field-tested tools for trust-based collaboration and evidence-based HR decisions – Strategic positioning of HR as a business partner at the executive level – Modern leadership approaches for agile organizations – Networking with experienced HR leaders from various industries |
| Course instructor | Prof. Dr. Antoinette Weibel is one of the world’s leading researchers in the fields of trust and organizational behavior. She is a full professor of Human Resources Management at the University of St. Gallen, director of the Institute for Work, Work Organization, and Transformation (FAA-HSG), a board member of numerous associations, and a speaker, coach, and sparring partner for top management and C-suite executives. |
| Institute | The Institute for Work, Work Organization, and Transformation is dedicated to addressing complex issues related to (new) work from an interdisciplinary perspective. We are the go-to experts for questions regarding work, labor law, human resources management, and the organization of work. Research at the chair headed by Prof. Dr. Antoinette Weibel centers on the topic of “Re-Generative Organization.” Key areas of focus include motivation, trust (and distrust), and “practical” wisdom/virtue ethics. |
Application |
Your benefits:
Full Professor of Human Resource Management at the University of St. Gallen, Director of FAA-HSG
Learn more
Founder of Human Facts AG; supports strategic transformation processes with a focus on analyzing, evaluating, developing, and fostering social capital within organizations.
Adjunct professor at the University of St. Gallen and head of Leadership & Corporate Culture at Helvetia Insurance.
Professor of New Work and Collaboration at FHNW, Lecturer in Business Innovation (Executive MBA) at the University of St. Gallen (HSG)
Lecturer in Management at the Institute for Accounting, Controlling, and Auditing at the University of St. Gallen (ACA-HSG)
Owner of Auctority GmbH, a leadership and communications consulting firm based in Freiburg im Breisgau, Germany
Adjunct Professor, Project Manager, and Visual Coach at the University of St. Gallen, Institute for Media and Communication Management
Freelance process facilitator and trainer in the fields of research, science, and teaching; certified systemic coach
Full Professor of Business Administration at EBS Private University of Business and Law, Oestrich-Winkel, Germany; Titular Professor at the University of Zurich
Chief Energy Officer and Founder: People & Transformational HR Ltd - a self-managed Certified B Corporation
Module 1 - Positive leadership (3 days)
Why do certain companies not only manage better than other companies over the years, but also achieve "excellence", i.e. sustainable success in a dynamic environment? Positive people management enables this excellence, based on self-motivated, creative and happy employees. The aim of this module is to show the central value contribution of strategic personnel management. How can the positive characteristics of the employees and the high quality of cooperation be maintained and promoted through suitable structures, processes and standards in order to also meet the requirements of the new working world.
Module 2 - Strategic Positioning (3 days)
Which measurement logics exist in financial management - especially with regard to human capital - and how can they be used for control. In this module you will learn how to successfully convey your ideas and relevant key figures to different target groups - e.g. CEOs and CFOs - using scorecards, strategy maps, attractive visualizations and a convincing storyline. We will also introduce you to the St. Gallen BMI methodology for systematic support in the development of innovative business models and how you can transfer what you have learned to your day-to-day business and the associated topics in HR work.
Module 3 – Effective People Analytics (4 days)
The aim of this module is to use people analytics as a strategic success factor. Think and act in research designs! You will learn how to approach your management challenges based on evidence and how to get a systematic overview of HR measures, modes of action and outcomes. Datafication in the workplace – or: how employee data is (can be) collected, analyzed and used.
Module 4 – Rethinking leadership (3 days)
The aim of this module is to understand the importance of management innovation for corporate and cultural transformation processes. What are the implications for leadership development? We also examine why companies are increasingly using network-like forms of collaboration and fluid organizational structures, and what impact this development is having on HR work. In addition, you will know what is meant by coaching and you will be able to differentiate coaching from other forms of consulting. You will also be able to conduct coaching discussions.
Module 1 – positive leadership: 13.-15. February 2025, Appenzell
Module 2 - Strategic Positioning : 27.-29. March 2025, Zurich
Module 3 – Effective People Analytics: 14.-17 May 2025, Lucerne
Module 4 – Rethinking leadership: 26.-28. June 2025, St.Gallen
As an HR manager, we enable you to make a strategic and goal-oriented contribution to the company's success and organizational development: For example, by focusing on the company's employee-based core competencies and learning to analyze, evaluate and adapt HR-strategic instruments. Together with our proven experts, you will develop solutions that are tailored to your company and your management challenges.
Last but not least, this CAS offers you an exclusive opportunity to exchange ideas and network with experienced decision-makers from other companies.
The CAS HSG Strategic Personnel Management focuses on effective and sustainable empowerment of senior executives. They gain new perspectives and get to know and use effective instruments and practices. The CAS is aimed at top and senior-level executives in strategic HR management, but also in the areas of “health management”, “personnel and executive development”, “organizational transformation and change management” and “people analytics” (this list is not exhaustive).
Seminar lead
Prof. Dr. Antoinette Weibel is one of the world's leading trust and organization researchers. She is professor for human resources management at the University of St. Gallen, director of the Institute for Work and Employment Research (FAA-HSG), member of the executive committee in numerous associations as well as speaker, coach and sparring partner for top management and C-Suites.
Your lecturers and speakers
Dr. Daniel Bartl, Lecturer at the University of St.Gallen and Head of Leadership & Corporate Culture at Helvetia Insurance
Dr. Tobias Flinspach,Lecturer in Management at the Institute for Accounting, Controlling and Auditing at the University of St.Gallen (ACA-HSG)
Randolf Jessl, Owner of the leadership and communication consultancy Auctority
Prof. Dr. Sebastian Kernbach, Lecturer, project manager and visual coach at the University of St. Gallen at the Institute for Media and Communication Management
Dr. Nadine Meidert, Freelance process facilitator and trainer in the areas of research, science and teaching; she is also a partner at Kommune Zukunft in the areas of studies and moderation and is a trained systemic coach, process facilitator and Applied Improv Facilitator (trained as a coach according to ECA guidelines).
Dr. Christoph Meister, Managing Director BGW Management Advisory Group, St. Gallen
Ass. Prof. Dr. Simon Schafheitle, Assistant Professor of HRM & AI, University of Twente
Prof. Dr. Jean-Paul Thommen, Full Professor of Business Administration at the European Business School in Germany and Adjunct Professor at the University of Zurich
In addition, in each module, practical speakers ensure a variety of topics and different perspectives.
Dr. Eva Bilhuber Galli, Founder Human Facts AG, your partner for multi-stakeholder engagement in organization-wide transformation and change projects
You are convinced that the CAS HSG Strategic Personnel Management is the right training for you? We will be happy to accept your registration for the next event using the following registration form. Your information serves to ensure the best possible group composition in the interest of all participants. As soon as we have processed your information, we will get back to you.
Please click here for registration.
“This CAS has given me a lot of inspiration, insights and perspectives that I can use in a new position. The CAS was so exciting and enjoyable for us participants. I can only recommend it to others.”
“The CAS combines scientific research findings and practical elements in a clear, target group-oriented and application-oriented way. The exchange with participants from other sectors is very valuable. The organization is excellent.”
“The CAS has given me new impetus for shaping modern HR management. The topics covered in the four modules are highly topical. The exchange within the group was also very valuable for me.”